For clients in the USA it can sometimes come as a surprise to European law also applies to them. Often the impact is minimal – contracts may be broadly the same, property law and employment law somewhat different –
But with data protection its another matter – the new law is likely to disrupt online and email marketing in ways that many businesses (particularly businesses that deal with databases of names or email addresses) just aren’t prepared for. Those that don’t adapt are likely to perish and lose customers (or, at worst – find themselves landed with hefty fines).
Those who are prepared on the other hand are likely to find many more opportunities open to them purely as a result of being ready for the changes. For more on how to prepare download our free guide